Top of The News
by Thom Forbes
Singer's previous gigs were a not-very-successful two years as CEO of Victoria's Secret, 22 months as Spanx CEO, and 10 years leading Nike footwear, apparel teams. Read the whole story
FASHION
by Sarah Mahoney
The effort is the first with Jennifer Lopez as the global face of Coach brands. She's set to perform in the halftime show. Read the whole story
RESTAURANTS
by Steve Ellwanger
BWW, Hooters, offering free wings if game goes into overtime, while Applebee's ties wings giveaway to $40 delivery order on game day. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The campaign aims to connect at an emotional level with policy owners and potential customers, New York Life's Kari Axberg tells "Marketng Daily." Read the whole story
BEER
by P.J. Bednarski
Instead, the company will provide an assortment of other nonalcoholic beverages including cold-brew coffee, tea, kombucha and seltzer. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The two companies are presenting co-branded luxury ski trips for all levels of skiers. Read the whole story
COMMENTARY
by Drew Kerr
Let's lay to rest those bad memories of Kraft's Super Bowl marketing stunt in January 2014, when Velveeta announced its inventory was running low. Read the whole story
by Larissa Faw
Actress Winona Ryder, who hails from Winona, MN, helps Squarespace showcase how its services benefit people and businesses in small-town America. Read the whole story
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by Ray Schultz
Twilio SendGrid finds that discounts and emojis in email subject lines hurt response rates. Read the whole story
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by Chuck Martin
To enhance gift-giving in advance of Valentine's Day, 1-800-Flowers is adding a virtual assistant with artificial intelligence to take orders along with new augmented … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
DataGrail reports people will opt out when firms send them too much email. That is part of its 2020 Consumer Privacy Report, released in … Read the whole story