To enhance gift-giving in advance of Valentine’s Day, 1-800-Flowers is adding a virtual assistant with artificial intelligence to take orders along with new augmented reality features.
The voice-based service recognizes customer intent and communicates with live agents to eliminate wait times and more effectively route enquiries.
A new augmented reality feature enables shoppers to preview top-selling arrangements virtually in 3D.
The AI-powered agent learns with customer interactions, including recognizing order history and phone numbers for more personalized service over time.
The 1-800-Flowers mobile app also has been revamped with one-tap buying, personalized updates and a new trending gifts section.