Top of The News
by Thom Forbes
"L Brands Inc. is in discussions with Sycamore Partners, a private-equity firm that has scooped up several troubled apparel brands," according to "WSJ." Read the whole story
SPIRITS
by P.J. Bednarski
The venerable Tennessee bourbon has made spot TV purchases in nine markets during the game. Read the whole story
by Steve Ellwanger
For example: Bryan Cranston does a takeoff on Jack Nicholson in "The Shining" for Mountain Dew Zero Sugar. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Globally, Audi plans to introduce around 30 electrified vehicles by 2025. The spot is the first installment in a new global brand campaign. Read the whole story
TOYS
by Sarah Mahoney
New this year are a Barbie with a prosthetic leg, a hairless doll, and one in a wheelchair. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The company will explore brand partnerships that will focus on building connections with new audience targets, TrueCar's Lucas Donat tells "Marketing Daily." Read the whole story
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by Larissa Faw
Twix is introducing the candy brand's newest variety, Cookies & Creme, with campaign that incorporates ongoing storyline of two competing Twix factories. Read the whole story
by Melynda Fuller
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and Tan France talking all things design. Read the whole story
by Sara Guaglione
"Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around the world," explained … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Firms are largely failing to conduct A/B testing, and the complaint rate has gone up, SparkPost reports. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The companies agreed to pilot autonomous vehicle package pickup in the Metro Phoenix area using Waymo's Chrysler Pacifica minivans. Read the whole story