Top of The News
by Thom Forbes
Merger, worth about $31.8 billion based on T-Mobile's closing stock price Tuesday, marks the end of Sprint as a company and a brand. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
To understand human response during this period of high alert and uncertainty, Realeyes measured the attention and emotion response. Read the whole story
TOYS
by Sarah Mahoney
Mattel 's efforts include launching a #KeepPlaying initiative through a content hub called Mattel Playroom. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Spots feature OneRepublic's all-new track, just released to address the current climate, "Better Days." Read the whole story
RESEARCH
by Steve Ellwanger
Consumers can't always get their favorite brands now, leading to a "great mix master of trial" that could upend existing loyalty relationships. Read the whole story
by Larissa Faw
Wunderman Thompson is teaming with independent record label Glassnote Records and Salesforce will debut "Sofa Sets," a live-streamed music festival. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The pandemic is spurring a range of tech-driven innovations, ranging from adaptations to new creations. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A little history to provide perspective -- and hope -- in these dark days. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Validity reports that COVID-19 emails are less likely to land in the spam folder. And they have high open rates. Read the whole story