FCA Launches COVID-19 'Drive Forward'

Fiat Chrysler Automobiles is launching marketing to support special financing options prompted by COVID-19. 

Both 30-second and 15-second combined brand broadcast spots feature OneRepublic’s all-new track, just released to address the current climate, “Better Days.” There are also 15-second individual spots to run across each brand’s respective social media channels.

Under the “Drive Forward” initiative, which starts today, consumers can choose special incentives, including 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models. FCA is folding “Chrysler Pacifica Family Pricing” and “Dodge Power Dollars” into the “Drive Forward” initiative.



The automaker is offering a new online retail experience that allows consumers to purchase vehicles from their homes via the Chrysler, Dodge, Jeep, Ram Truck, FIAT and Alfa Romeo brand websites and participating dealer websites.

Customers can complete the entire vehicle purchase process online, including trading in a vehicle, applying for credit, receiving price and payment estimates and reviewing service protection plan options. Once a purchase is complete, consumers can work with participating dealers to have their vehicles delivered directly to their homes.

To aid in Coronavirus-relief efforts, FCA is donating one million face masks for first responders, one million meals for school children and technical support for personal protection equipment providers.

“We are all one community and we can help during these unprecedented times,” said Olivier Francois, chief marketing officer, FCA, in a release. 

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