Top of The News
by Thom Forbes
And declines in specific categories over two months were staggering: 89% for clothing stores, 50% for restaurants and bars. Read the whole story
RETAIL
by Sarah Mahoney
Retail analysts say no --- while COVID-19 may have been the final straw, the 118-year-old retailer has been circling the drain for some time. Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
CPG sales are up an amazing 34% compared to normal times, NCS reports. Read the whole story
STRATEGY
by Phyllis Fine
PR agency Diffusion aims to help marketers avoid mistakes with free feedback on potential campaigns. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Mini USA collaborated with Paramount Pictures for the event, which generated more than 1,470 chat messages on the virtual screening platform. Read the whole story
PETS
by Tanya Gazdik
BBDO New York had a unique challenge to produce the spot during shelter-in-place orders in Manhattan Beach, Calif. Read the whole story
COMMENTARY
by Steve Ellwanger
Dozens of marketing experts-along with vetted consumers-were invited to participate. Read the whole story
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by Sara Guaglione
Meredith Corp.'s revenue fell 6.5% year-over-year. Print advertising was down 17.9% year-over-year, digital advertising took a hit of 3.6%. Read the whole story
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by Sara Guaglione
The Chicago Tribune Guild agreed to furlough all unionized 'Chicago Tribune' newsroom employees making over $40,000 for three weeks. Read the whole story
by Wendy Davis
"If Google acquires consumers' data generated by the use of Fitbit wearables, including now COVID-19 related data, it would be able to use that … Read the whole story