MediaPost Publications - Marketing Daily 05/29/2020

Top of The News

Free Samples Returning To Costco After COVID-19 Expenses Soar

by Thom Forbes

The "slow rollout" of new sample process will NOT be "where you go and just pick up an open sample with your fingers," says CFO. Read the whole story

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People Expect Stores To Do More To Protect Them
by Sarah Mahoney
"It's clear that people are saying, 'I want to go back, but make sure I'm safe,'" notes a GfK exec. Read the whole story
CONSUMER PACKAGED GOODS
Gillette Launches Product Line Aimed At Young Upstarts, Named For Old Man
by P.J. Bednarski
The new suite of King C. Gillette products may be Gillette's entry into a wider world of grooming led by D2C pioneers. Read the whole story

CONSUMER PACKAGED GOODS
Gerber Uses AR To Promote Engagement With 2020 Photo Contest
by Steve Ellwanger
Entrants were invited to use AR technology to transform their baby's face into the brand's iconic, hand-drawn logo. Read the whole story
AUTOMOTIVE
Hyundai Partners With Sony, Tastemade
by Tanya Gazdik
Hyundai models and technologies will be featured in five upcoming Sony Pictures films including the sequel to "Spider-Man: Far From Home." Read the whole story
SPORTS
Gucci Partners With Mobile Gaming Company For 'Tennis Clash'
by Tanya Gazdik
Italian luxury brand Gucci is partnering with Wildlife, mobile gaming company, to make outfits similar to those worn by characters in "Tennis Clash." Read the whole story
Baskin-Robbins Salutes Young COVID-19 Change Makers
by Larissa Faw
Creative for the "Pint-Sized Heroes" campaign was shot remotely, with a dozen people in eight different cities via Zoom and iPhone. Read the whole story
Small Businesses To Use More Email This Year: Study
by Ray Schultz
Over three-fourths of small business owners feel their digital marketing is effective, The Manifest reports. Read the whole story
COMMENTARY
We Need A New Facebook For The Rest of Us
by George Simpson, Featured Contributor
To everyone who is NOT a Trumper, Nazi, racist or fascist: Close down your account and wait for someone else to open "Facebook II." Read the whole story
Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
by Richard Whitman, Columnist
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer … Read the whole story
COMMENTARY
How Brands Can Leverage 'Dark Social'
by Josh Druding
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers. Read the whole story