"College sports is the largest area of Nissan's annual media spend," according to Nissan's Allyson Witherspoon. Read the whole story
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." Read the whole story
Front-label graphics range from a "Voting Beats Not Voting" message to a 9x repetition of the word "Vote" superimposed over Statue of Liberty image. Read the whole story
"The goal of the company has been to disrupt the dress footwear world from the inside out," says David Maddocks, brand president. Read the whole story
Longing for a restaurant meal, yet dreading the risks that come with it? National Restaurant Association launches ad campaign meant to tempt you back. Read the whole story
Almost three-quarters of movie theaters were opened for Labor Day weekend, with the total movie box-office earning $28.1 million. Read the whole story
The standard helps readers looking to go safely on their next trip, and guides travel providers on what travelers need when booking. Read the whole story
A new campaign called "Recover and Rise" meshes nicely with the brand's value proposition. Read the whole story
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports. Read the whole story
The dry, tech- and text-heavy approach to B2B marketing takes several pages from the D2C playbook in NI's deep rebrand. Read the whole story