MediaPost Publications - Marketing Daily 10/07/2020

by Sarah Mahoney

Clothes sold in the Levi's SecondHand marketplace are priced between $30 and $100. Read the whole story

FOOD
Mindy Kaling New Face Of Campbell's Well Yes! Soups
by Steve Ellwanger
In one spot, she describes tomato and sweet basil soup as "equal parts nutritious and delicious" before declaring "Basil-Tov"! Read the whole story
RESEARCH
Zoom, Purell, Netflix Fare Well During Pandemic
by Tanya Gazdik
Video conferencing has become a critical tool for working, learning and maintaining our social bonds, per MBLM's Brand Intimacy COVID Study. Read the whole story

AUTOMOTIVE
Automaker TV Spending Increases 54% From August
by Tanya Gazdik
The top three brands by spend were Toyota ($56.7 million), Nissan ($40.9 million) and Lexus ($39.7 million), per iSpot.tv. Read the whole story
GAMING
Sneaking Behind A Monster's Back To Play More Casual Video Game
by P.J. Bednarski
"AFK Arena"'s "idle gameplay" format lets players earn rewards without really making that much of a commitment, by using automated gameplay. Read the whole story
COMMENTARY
Carl's Jr. and Hardee's Tempt Consumers With Prime Rib Ventures
by Sarah Mahoney, Staff Writer
Carl's Jr. and Hardee's are promoting new sandwiches with a flashy get-rich-quick ad campaign. Read the whole story
Saks Launches Voting Drive Campaign
by Larissa Faw
People can register to vote at the flagship New York headquarters of Saks Fifth Avenue through Oct. 9. Read the whole story
COVID-19 Drives Customer Experience Improvement: Study
by Ray Schultz
Brands are making a greater effort to get feedback from customers and employees, SurveyMonkey reports. Read the whole story
COMMENTARY
B2B Mixology: Email Is Most Used Channel As Marketing Spend Goes Up
by Ray Schultz, Columnist
Email is second as a source of leads, behind referrals, but it is far from the top budget item, Sagefrog reports. Read the whole story