"We want to wear our rugged capabilities a little more on our sleeves," Honda's Ed Beadle tells "Marketing Daily." Read the whole story

Crocs is riding high on the world's new love of all things comfy, while DSW is struggling with consumers' growing disinterest in dress shoes. Read the whole story

The clothing line, which was in development before the pandemic hit, was designed to better serve a growing customer base. Read the whole story

Ferrero says its four-flavor Fruit Adventure version recently became Tic Tac's best seller, so it's adding to that line with Big Berry Adventure. Read the whole story

According to a new Hearst survey, one in four Americans are into eating less meat, and 40% of respondents have tried plant-based products. Read the whole story

"Roadblocking," is defined as "when an advertising campaign creative is the only brand on a particular page or website." Read the whole story