Ally Campaign Features Anthropomorphic Money

Ally bank is out with a new campaign that suggests it offers a “smarter” way to manage money matters.  The campaign was developed with AORs Anomaly, RG/A for social and Mediacom for media.

Using “talking” money, the creative emphasizes the ease of digital banking and the ability, for instance, to do mobile transactions. 

The campaign features four spots running across social, digital and broadcast, including NBA Finals and NFL events.

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