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The move follows last month's announcement that rival Ulta is setting up housekeeping with Target, illustrating just how much retailers need brand partnerships. Read the whole story
AUTOMOTIVEEight ads were seen at least 700 million times, with Chevrolet's "Middle of Nowhere" 2021 Trailblazer spot leading the way, per iSpot.tv. Read the whole story
FOODFan engagement and the chance to win a concert meet-and-greet with Lady Gaga are key elements of the initiative from the Mondelez brand. Read the whole story
RETAILMeijer always takes a soft-sell approach with its holiday ads, says John Condon, founder and chief creative officer of The Distillery Project. Read the whole story
'People' is celebrating this year's selections franchise with four covers, featuring George Clooney, Dr. Anthony Fauci, Selena Gomez and Regina King. Read the whole story
Mobile use for shopping fell slightly from last year. But fraud made up a high percentage of all transactions, TransUnion reports. Read the whole story
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Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks. Read the whole story
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Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first … Read the whole story
