The new logo, created in-house, features a lower case "gm" with the "m" meant to resemble an electrical outlet, says GM's Deborarh Wahl. Read the whole story
The decision was based on marketing priorities and the timing of upcoming vehicle launches, according to the automaker. Read the whole story
CVS has tapped Michelle Peluso, formerly IBM's CMO, as its first-ever chief customer officer. Read the whole story
General Mills is aiding cereal-to-snacking crossover with new bars from Kellogg made with Froot Loops or Frosted Flakes. Read the whole story
The brand is adding Bud Light Seltzer Lemonade, in four varieties, starting Jan. 18. Read the whole story
The effort, from Wieden+Kennedy, includes "Raised by Goats," which creates a "fun, mythical story" of the vehicle's origin. Read the whole story
Consumers are turned off by content that evokes sadness, fear and anger, Allocadia reports. Read the whole story
The new campaign, developed by San-Francisco-based agency Erich & Kallman, features a toy-like jolly rancher. Read the whole story
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained the mantle of digital innovators in this cycle. Read the whole story
After years of public outcry and outrageous and incendiary tweets, Twitter has finally suspended @realDonaldTrump's account -- permanently. "After close review of recent tweets … Read the whole story
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report. Read the whole story