Marketing Daily
Friday, January 22, 2021

Top of The News

Tums Aims For End-Run Around 'The Big Game'
by P.J. Bednarski

Tums joins brands that use other ways than buying Super Bowl ads to get their messages across. Read the whole story

  • AUTOMOTIVE
    Audi Celebrates U.S. Return To Paris Agreement
    by Tanya Gazdik

    The automaker says it was among the first manufacturers to publicly support and align its actions toward the goals of the agreement. Read the whole story

  • SPORTS
    Topps Releases Inauguration Trading Cards
    by Tanya Gazdik

    The Bernie Sanders card might give the Dr. Anthony Fauci card a run for its money. Read the whole story

  • APPAREL
    AEO Thinks Aerie Can Soar To $2B In Sales
    by Sarah Mahoney

    American Eagle Outfitters reportedly will open about 200 more Aerie locations, which specialize in underwear, swim and activewear, by 2023. Read the whole story

  • FOOD
    Vital Farms Campaign Broadens Sustainability Positioning
    by Steve Ellwanger

    New spots from the Preacher agency feature a Vital Farms employee addressing ethical food production practices and animal welfare claims. Read the whole story

  • Campaign Addresses Climate Change Deniers
    by Larissa Faw

    Science Moms is introducing itself as a new advocacy group of climate scientists and moms with an animated campaign. Read the whole story

  • COMMENTARY
    Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
    by Ray Schultz, Columnist

    More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. Read the whole story