MediaPost Publications - Marketing Daily 02/01/2021

by Sarah Mahoney

Sponsoring the virtual pregame event, headlined by Shaquille O'Neal, brings an experiential component to the marketing effort. Read the whole story

BEER
Long Story: Lite Beer Marketing Stunt Depends On Lengthy Set-Up
by P.J. Bednarski
Miller Lite drinkers are "encouraged" to occupy themselves by inputting long URL when Michelob Ultra's ad airs during the Super Bowl. Read the whole story
COMMENTARY
Pepsi Wild Cherry's Brand Wager: Creating Prime-Time Game Show
by Steve Ellwanger
It will be a mashup of Pepsi advertising, product placement and viewer participation via a specially designed app. Read the whole story

AUTOMOTIVE
Kia Passes On Super Bowl, Expands Charitable Initatives
by Tanya Gazdik
The automaker's "Accelerate The Good" program began in 2019 when the "Great Unknowns Scholarship" was established. Read the whole story
AUTOMOTIVE
Jeep Renews X Games Sponsorship
by Tanya Gazdik
The event provides a venue to engage with "like-minded outdoor enthusiasts," Jeep's Jim Morrison tells "Marketing Daily." Read the whole story
Consumers Now Say Online Platforms Are Essential: Study
by Ray Schultz
Facebook, Amazon and Google are deemed integral by people who are staying at home. Read the whole story
Report: Facebook Plans To Create Newsletter Platform For Writers
by
The newsletter publishing platform also could help writers build a following and manage subscriber lists as part of the Facebook Journalism Project. Read the whole story
The Cultural Shifts That Could Impact Brand Growth
by Richard Whitman, Columnist
Report raises questions like "Are we really ready to sacrifice privacy for convenience, worth for automation, or humanity for optimization?" Read the whole story
COMMENTARY
It's Quiet On Twitter, But That Doesn't Mean There's Peace
by Kaila Colbin, Featured Contributor
It's tempting to think: "Phew! That was a tough few years. Thank goodness it's all over, so we can get back to normal." Nope. Read the whole story