Top of The News
by Steve Ellwanger
A deal between Hormel and Kraft Heinz could come next week, the "Wall Street Journal" reported sources as saying. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The 60-second spot from Saatchi features U.S. Paralympian Jessica Long swimming through milestone scenes from her life. Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
Brands underscore their relevance in the pandemic era with sanitizer samples and promotion honoring stadium sanitation staffers. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The European fintech's presence in the Super Bowl comes on the heels of a year of growth, says CMO David Sandstrom. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
Designed to be as pretty on bathroom counters as its other products, it's also part of the brand's expanding definition of healthy oral care. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
CMO Olivier Francois has a history of keeping Super Bowl creative close to the vest. Read the whole story
by Ray Schultz
Domino has an online presence with a website and email newsletter, but the future of its print edition is uncertain, reports say. Read the whole story
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by Ray Schultz
But many firms are still neglecting omnichannel personalization, Emarsys reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Lack of education is keeping brands from adopting AI, Drift and the Marketing Artificial Intelligence Institute report. Read the whole story
by Wayne Friedman
The company says it earned $338 million in the period -- which over-delivered on an earlier forecast. Read the whole story