Just how "sticky" will consumers' devotion be to CPG brands they newly discovered during the pandemic? Read the whole story
Even though White Claw's fans are good at marketing the dominant hard seltzer brand with UGC, it unveils a flight of funky commercials. Read the whole story
The automaker is "trying to refine who we are and how we show up in the world as a brand," Nissan's Allyson Witherspoon tells … Read the whole story
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home workout company Mirror, and also added more classes. Read the whole story
For years, the CPG giant has been cutting back its agency roster. Now, it plans to do all its advertising and marketing in-house. Read the whole story
In one surprising finding, prospects are more positive about gated content than marketers, Orbit Media Studios and Ascend2 report. Read the whole story
And they found the year the most challenging time of their careers, Sitecore reports. Read the whole story
'Drew' magazine will feature everything from beauty tips to crossword puzzles, star writes. Read the whole story
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices. Read the whole story