Walmart is teaming up with la Madeleine French Bakery & Cafe, testing a small prototype in 10 locations in the Dallas/Fort Worth area. Read the whole story
New ad has "Louisa, explorer of galaxies," picking earth as her home and pushing for "resource conservation." Read the whole story
If you think things can't get any more blurry in the legal marijuana space, it's high time for a recap. Read the whole story
The brand's activations will include presenting sponsor status for a tournament to take place later this year. Read the whole story
The new company will help writers drive traffic via audio, newsletters and events. Read the whole story
The new product relies on household IP addresses collected from chat and email, the company says. Read the whole story
Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. Read the whole story
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. Read the whole story
AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper. Read the whole story
The Home Depot has selected BBDO as its new creative agency after a review. The incumbent was The Richards Group, which the company fired … Read the whole story