Top of The News
by Sarah Mahoney
The company has doubled its marketing spend in the last year and is investing over $70 million in the new campaign. Read the whole story
by Steve Ellwanger
"Train For A Mouthful" is part of a BOGO promotion to generate awareness of the meatier sandwiches. Read the whole story
BEER
by P.J. Bednarski
Ad shows actor Sam Richardson reciting program perks in the style of a Washington bureaucrat reading details of a new piece of legislation. Read the whole story
HOME SERVICES
by Tanya Gazdik
The effort is a "significant pivot" from a trade-focused, business-to-business approach to a consumer-driven, female-targeted advertising strategy for James Hardie. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The changes were informed by "extensive" dialogue with both consumers and dealers, according to the automaker. Read the whole story
by Ray Schultz
Stylitics and Cordial are combining their email and data capabilities to drive merchandise recommendations. Read the whole story
by Larissa Faw
The creative, developed with agency Partners + Napier, attempts to grab the viewer's attention through captions. Read the whole story
by Ray Schultz
The venerable title will now be digital, and subscribers will have access to archives and other benefits. Read the whole story
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by Richard Whitman, Columnist
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A majority of customers find email inboxes convenient, a UK study reveals. But less than a fifth think emails are less likely to be … Read the whole story