It now expects second-quarter sales "to decelerate along with the rest of ecommerce as we lap the tremendous 2020 growth rates," according to CEO. Read the whole story
In survey of 300 CPG marketing/sales execs, 66% said they plan to run a media campaign with a retail media network this year. Read the whole story
The Coors Pure tag is, "It's organic -- but chill about it," so ad shows woman who went for "a walk/run" instead of jog. Read the whole story
Stellantis CMO Olivier Francois originally thought Grohl would be a good fit for Jeep even before learning of his "authentic" connection to Ram. Read the whole story
Jeff Curry will oversee all marketing and advertising, including the automaker's partnership with ad agency Erich & Kallman. Read the whole story
But layoffs could follow if staffers don't take the bait. Read the whole story
Prospective buyer Alden Global Capital may seek to finance the purchase with debt. Read the whole story
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. Read the whole story
The campaign includes digital media, public relations and a free-standing insert running Memorial Day weekend. Read the whole story
Almost all respondents say they have challenges delivering on their priorities, Simon Data and Forrester report. Read the whole story
Those in-person events are due for a comeback, though virtual get-togethers or a hybrid of the two are likely to remain. Read the whole story