Top of The News
by Sarah Mahoney
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packaging and marketing. It's also beta-testing a D2C launch. Read the whole story
BEVERAGES
by Tanya Gazdik
"We want to tap into our consumer's naturally optimistic mindset, and 'Sun's Up' does just that," says E. & J. Gallo's Brandon Lieb. Read the whole story
ENTERTAINMENT
by Les Luchter
City Winery spent the past year navigating the murky waters of ever-changing COVID rules covering live entertainment/winery/restaurant venues in 8 markets. Read the whole story
FOOD
by Steve Ellwanger
We know "foodies tend to be more discerning about food -- discernment that leads them to unique behaviors," says Creminelli's CMO. Read the whole story
by Steve McClellan
The new campaign features elite climber Kai Lightner scaling to the top of a Kansas City skyscraper in a two-minute film. Read the whole story
by Ray Schultz
Dark patterns often victimize consumers with hidden fees and an inability to complain or unsubscribe from emails. Read the whole story
by Wendy Davis
Apple is touting the iPhone as privacy-friendly in a new ad that takes direct aim at online tracking. Read the whole story
by Ray Schultz
And most shoppers want to control access to their personal information, Invisibly reports. Read the whole story
COMMENTARY
by Patrick Brown, Op-Ed Contributor
It seems like the digital economy was built on 300x250 banners, but do they have a place in its future? In my view, no. Read the whole story
COMMENTARY
by
A key goal is to learn more about the needs of local communities by interviewing people from a cross-section of ethnicities, ages, gender identities … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies reports. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Video game publishers are beginning to introduce TV-like ads into console-driven gameplay to tap already massive audiences. Read the whole story