June 3 - 6, 2024
Monday, June 7, 2021
Top of The News
The TV spot focuses on a family watching a backyard movie. Digital ads offer simple prompts, like "practice your presentation...outside." Read the whole story
ALCOHOLMajor athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective. Read the whole story
AUTOMOTIVEThe partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. Read the whole story
AUTOMOTIVEDodge and The Lego Group are pairing up for a second Lego Speed Champions collaboration. Read the whole story
Most are nervous about online data security. And they support Apple's transparency moves. Read the whole story
- COMMENTARY
Why don't I feel more elated that Facebook has decided to end its "newsworthiness" exemption to moderating politicians' posts? Read the whole story
- COMMENTARY
Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning. Read the whole story
COMMENTARYThe pilot program is in the Asia Pacific region, but the text- and video-based initiative could make its way to the United States. Read the whole story
- COMMENTARY
Companies and shoppers have different views, with brands more sanguine about personalization, Twilio Segment reports. Read the whole story
The use of alien emojis in ad copy jumped 125% in the first half of the year, while references to UFOs jumped 157%, according … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
David Dreyer - Starco Brands, CMO
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July 22 - 25, 2024
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October 2 - 5, 2024
