Top of The News
by Sarah Mahoney
In latest spot, Labelle plays the mother-in-law who aims to poach a little men's body wash for herself. Read the whole story
SPORTS
by Tanya Gazdik
American Express has teamed up with Andy Murray to create a new augmented reality game for U.K. fans to play on their phone. Read the whole story
SPIRITS
by Les Luchter
It's the largest media buy in 10 years for Disaronno International, promoting two products that first debuted in 2020. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Activist and renowned drag queen Shangela is joining BMW for digital content. Read the whole story
COMMENTARY
by Steve Ellwanger
Last year, audio became more important for brand identity and customer experience because of COVID-19. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Evans Farms is on it. The company famous for freezer aisle comfort dishes … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all brands say scaling their email is a priority in 2021, LiveIntent reports. Read the whole story
by Joe Mandese
Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, … Read the whole story
by Laurie Sullivan
The research will rely on IBM's open-source AI technology and use campaign performance data from the Ad Council, IBM's initial partner. Read the whole story
by Joe Mandese
A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is … Read the whole story