Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival

Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, No. 3 Dove, and many other heavily awarded brands reflecting work from over the past year-and-a-half.

Burger King, which won many awards, scored a couple of coveted Grand Prixs, including the Brand Experience and Activation category for its "Stevenage Challenge," which took the U.K.'s worst-ranked soccer team and made it the star of a video-game version featuring heavy Burger King branding.

It also won a Grand Prix in the Outdoor Lions category for its "Day 35" "Day 28" "Day 32" billboard campaign showing just how moldy a Whopper can get when the fast-food chain removed unnatural preservatives from its product.

Bodyform won a number of awards for its campaign depicting what a women's uterus goes through as a result of menstruation, fertility, conception, pregnancy and birth.



And Dove won a number of awards for campaigns including its "Courage Is Beautiful" campaign showcasing stark photos of post-shift frontline healthcare workers with face mask marks embedded into their skin.

Burger King - Stevenage Challenge from Jean Zamprogno on Vimeo.

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