Top of The News
by Les Luchter
"We anticipate rapid adoption [of Hard Mtn Dew] by retailers, with potential to ride the brand name to consumer uptake," said data platform CEO. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The Tokyo Olympics garnered the most TV ad impressions (1.7 billion), followed by the NBA Playoffs/Finals (698 million) for automakers. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Toyota offered financial support for filming and editing and loaned 2021 Toyota vehicles that were incorporated into the episodes. Read the whole story
COMMENTARY
by Steve Ellwanger
"Other delivery apps add surprise fees," says a Domino's worker in one ad. "At Domino's we're giving out surprise frees instead." Read the whole story
by Steve McClellan
Faw worked for MediaPost as a reporter covering the ad agency beat for over seven years. She left to join Adweek in May. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
You've seen the Illy brand before. You just may not know it. But with a new and very stylish campaign titled "Welcome on the … Read the whole story
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by Ray Schultz
Marketing ranks sixth in how management views departments, a study finds. But most marketers say they feel valued by peers. Read the whole story
by Wendy Davis
Actress and model Molly Sims must face a trademark infringement claim over a promotional post on her blog, a federal judge has ruled. Read the whole story
by Amy Corr
The new platform is based on research conducted by Mojo Supermarket, where users emphasized that dating as an adult is less than spectacular. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
What was once considered unthinkable can eventually become acceptable or even popular, given shifting sensitivities of the public. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over 85% of consumers have received unsolicited emails or texts from firms they had not shared data with, Dotdigital reports. Read the whole story