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While some Starbucks stores that are not corporately owned are unionized, none of the company's more than 8,000 corporate-owned locations are. Read the whole story
APPAREL"We have a saying that every day is Labor Day at Carhartt, and we try... to thank people for working in [skilled trade] fields." Read the whole story
SPIRITSBrand found Millennials, Gen Z "didn't connect with traditional whisky marketing, but rather appreciated brands that brought a different perspective." Read the whole story
COMMENTARYShake Shack is out to tantalize fans with two new Milk Bar-inspired shakes, as it looks for new ways to boost traffic. Read the whole story
Despite a consensus that the process is broken, few clients or agencies are actively seeking alternatives to the RFP. Read the whole story
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But both sides are gearing up, with shoppers planning to start in October and companies scaling up. Read the whole story
Deutsch New York has named Nicole Souza Chief Marketing Officer, a new role at the agency. Souza, most recently executive vice president, growth & … Read the whole story
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Such content could boost brand revenue by an average of 48%, according to a new survey. But it is crucial to maintain brand consistency. Read the whole story
Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences, i.e., unique … Read the whole story
