Woodstock, Illinois (pop: 25,000) is the winner of T-Mobile's Hometown Techover contest, with awards including a $3 million technology upgrade. Read the whole story
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will look when he's fully grey, kinda wrinkled, yet still in uniform. Read the whole story
The multichannel marketing campaign featuring Williams highlights how the drug works for people with different lifestyles. Read the whole story
The relationship incorporates the Karma brand with the Raiders' digital, print, online and broadcast channels. Read the whole story
Gen Z's preference for cold, ready-to-drink coffee posts a challenge to hot-brewed. The main reasons for choosing RTD are convenience and flavor. Read the whole story
Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates. Read the whole story
Videocommerce, based in Poland, offers dynamic personalization for engaging customers. Read the whole story
This year's campaign highlights the book "It's Like Heaven," which documents the story of the first 35 years of Camp Sunshine. Read the whole story
Targeting is biggest factor in driving decisions, Apple's mobile opt-in policy not so much, MeritB2B reports. Read the whole story