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Company aims to "create a holistic care ecosystem that shows up for someone across all of their healthcare needs," says president of Best Buy Health. Read the whole story
FINANCIAL SERVICESInstead of featuring game footage as in previous years, the new spot from Grey Group features Washington Capitals players. Read the whole story
WINEAuthor asked Instagram followers to post a love letter they'd written on social media, and tag Belle Glos Wines for chance to win prizes. Read the whole story
Dozens of brands, including Samsung and Kohler, have already tested the new service, which is now operational. Read the whole story
The FTC is warning hundreds of advertisers and agencies that running fake testimonials, as well as failing to disclose payments to influencers, could result … Read the whole story
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. Read the whole story
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Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging … Read the whole story
The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according to findings of a just-released study by the American Marketing Association. Read the whole story
COMMENTARYThe shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. Read the whole story
