Top of The News
by Steve Ellwanger
Study conducted at 16 grocery stores in the Washington, D.C. area showed "sugary drinks can be found on average in 30 locations within a store." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The top five brands by TV ad impressions were Hyundai (2.5B), Ford (2.4B), Lexus (2.3B, Nissan (2.0B) and Toyota (1.9B). Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
Wayfair is also exploring physical retail by testing "a number of formats," according to CEO Niraj Shah. Read the whole story
AIRLINES
by Tanya Gazdik
Starting Nov. 4, the airline is trading plastic water bottles for Boxed Water Is Better, and swapping out plastic cups for recyclable paper cups. Read the whole story
SPIRITS
by Les Luchter
In a musically infectious spot, Bacardi's Grey Goose invites viewers to "Do the 'Tini" as an on-screen group of partiers dance. Read the whole story
by Todd Wasserman
That's the abridged plot of the newly released John Lewis Christmas ad, one of the most anticipated annual ads of the holiday season. Read the whole story
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by Tony Silber
The company's media unit far outperformed its cloud-services division, both for the quarter and the year to date. Media produced $262.2 million for the … Read the whole story
by Ray Schultz
Gen Zers and millennials are most likely to be using mobile apps more than they did prior to the pandemic, Airship reports. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Is brand purpose a king with no clothes? That's what some marketing experts claim. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers want to know return policies up front, Narvar reports. That's a challenge for email marketing teams. Read the whole story