Top of The News
by Steve Ellwanger
Hershey's should pay about $1.2 billion for Dot's Homestyle Pretzels brand along with manufacturer Pretzels Inc. Read the whole story
RESTAURANTS
by Les Luchter
Vodka, like fries, is made from potatoes, so the move -- a limited-edition promotion -- has a certain logic. Read the whole story
RETAIL
by Sarah Mahoney
Campaign for Target's same-day delivery service aims to raise brand awareness, differentiate its services from competitors, and connect with Bell's followers. Read the whole story
ECOMMERCE
by Sarah Mahoney
69% in study said they're either very or somewhat likely to buy from a used clothing site in the future, up from 60% YOY. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The pay-over-time industry is growing at an accelerated pace, with more than half of consumers planning to pay over time this holiday season. Read the whole story
by Todd Wasserman
Coca-Cola introduced the 'Real Magic' brand platform in late September. It is the first new global brand platform for Coke since 2016. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many brands say events have caused them to alter their language, Phrasee reports. Read the whole story
by Ray Schultz
But the lowest cart abandonment rate is on Black Friday itself, SaleCycle reports. Read the whole story
COMMENTARY
by David Gordon, Op-Ed Contributor
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it? Read the whole story