It's a pivot from advertising that typically focuses on menu offerings to campaign creative elements that can be customized for each restaurant. Read the whole story
The 60-second "comedy thriller'" will celebrate the brand's newly completed product revitalization. Read the whole story
That's just one small part of holiday gingerbread trend peaking at Lowe's, Costco, Ikea, PepsiCo and Outback Steakhouse. Read the whole story
Edgewell, owner of Schick razors, is paying $310 million for Billie, finally winning its long efforts to add a buzz-worthy digital-native brand to its … Read the whole story
One automaker making educational strides is Cadillac, which has launched efforts to explain its Super Cruise driver assistance technology. Read the whole story
And Black Friday is rapidly returning to being an in-store day, Criteo reports. Read the whole story
"While 1-800 Contacts resents that Warby Parker is competing with it online through the purchase of the 1800 CONTACTS Marks for keyword advertising, this … Read the whole story
The French fashion house and luxury goods company is out with a new holiday ad featuring actress Stacy Martin. Roman Coppola serves as creative … Read the whole story
Marketers and customer service staff have slightly different takes on what works and what doesn't, Mitto and Demand Metric report. Read the whole story
Brands had to think way outside the box to grab our attention amid so much chaos this year. Here are five who did so … Read the whole story
The marketing software platform has launched a service called Creative-As-A-Subscription, positioned as a customized approach to advertising on TV. Read the whole story