MediaPost Publications - Marketing Daily 01/06/2022

Top of The News

KFC Will Go National With Limited-Offering, Plant-Based Fried Chicken

by Steve Ellwanger

KFC says it has the same "texture of whole muscle chicken so that it pulls apart like KFC's traditional fried chicken breast, with KFC's signature breading." Read the whole story

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APPAREL
Solid Year For Activewear Ahead, Despite China Concerns
by Sarah Mahoney
A new forecast from Baird predicts above-average gym industry growth, healthy sales for sports apparel, and double-digit gains in connected fitness. Read the whole story
AUTOMOTIVE
Volvo Expands Partnership With Google, YouTube
by Tanya Gazdik
"This integration allows us to improve the customer experience immensely," Volvo's Henrik Green says. Read the whole story

SPIRITS
Is Tanqueray Fancy? No, It's 'Damn Fancy' In New Digital Ad Campaign
by Les Luchter
The Diageo brand was also named best-selling and buzziest gin in Drinks International's "Brands Report," based on a survey of 106 bars around the … Read the whole story
Big Payoff For Brands That Appeal To Black Consumers
by Colin Kirkland
A changed business model can be likened to a new frontier, says Shelley Stewart III, McKinsey partner and leader of the firm's Institute for … Read the whole story
Working Through Pain, Actor Dean Winters Reprises 'Mayhem' Role For Allstate
by Todd Wasserman
The actor nearly turned down the role in 2010 because of his physical condition. Winters suffers from nerve damage, which brings him constant pain. Read the whole story
Nielsen Says New Tool Predicts Who's Watching CTV Programs Within Households, In Real Time
by Karlene Lukovitz
Nielsen says that the tool, Streaming Signals, will help advertisers optimize ad targeting and CTV ad spend efficiency, and help media owners maximize revenue … Read the whole story
COMMENTARY
Streaming, Cable Platforms Win Top Twitter Rankings
by Phyllis Fine, Staff Writer
Last year the most-tweeted-about brand was @disneyplus, while Twitter's most popular brand was @nickjr. Read the whole story
COMMENTARY
The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer
by Mark Penn
You don't need to engineer the next iPhone. Put simply, the trick to building a successful digital layer is strategically adapting a physical process … Read the whole story
COMMENTARY
The 1 Communications Mistake Brands Need To Fix In 2022
by Drew Kerr
Using the same words as everybody else over and over again, a brand's tent poles begin to crumble. Read the whole story