Top of The News
by Steve Ellwanger
It's the chain's first ad campaign in which everyday diners -- as opposed to menu items or special deals -- are front and center. Read the whole story
HEALTH
by Tanya Gazdik
"Marketers in this space need to think less transactionally and in a more relationship focused way," MBLM's Mario Natarelli tells "Marketing Daily." Read the whole story
BEVERAGES
by Les Luchter
Katy Perry cofounded De Soi non-alcoholic RTDs, while Troy Aikman debuted an organic light beer, Eight Elite Light Lager, Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The company plans to launch a new marketing campaign next month to support its expansion into brick-and-mortar retail. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Used vehicle buyers are paying an average of $29,011, up 27.9% from a year ago, per Edmunds. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Interest in "mail order" -- the original direct-to-consumer (D2C) marketing -- has been climbing steadily since early November. Read the whole story
by Wendy Davis
Twitter is asking a federal judge to vacate a subpoena requiring the company to disclose information that would identify the person behind the @CallMeMoneyBags … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
And Apple now has almost a 60% share of the email client market, Litmus reports. Read the whole story
COMMENTARY
by Elise Stieferman
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure? Read the whole story