President of TracyLocke agency Tina Manikas has some answers: "Experiential retail has now risen to a higher level because stores are being redefined." Read the whole story
"It's not just about selling Ioniq 5, but it is the halo for the brand," Hyundai Motor America CMO Angela Zepeda tells "Marketing Daily." Read the whole story
The magazine attempts to show younger girls "some role models and give them inspirational leaders to look up to," says Olay's Loren Fanroy. Read the whole story
The Marvelous Mrs. Maisel" is marking its upcoming fourth season, beginning Feb. 18, with a takeover of two venues at NYC's Bryant Park. Read the whole story
"Now more than ever, travel is not just about going places, it's about experiencing moments," says Seabourn's Josh Leibowitz. Read the whole story
A disconnect with NFL's DEI message: Chiefs fans (and at least one player) doing the tomahawk chop. Seriously? Read the whole story
In NPD study of consumers' attitudes toward plant-based alternative foods, almond remained king of milk alternatives, picked by 72%, followed by oat at 8%. Read the whole story
Bloom Season combines business and personal insights. The idea stemmed from the protests against the killing of George Floyd. Read the whole story
The Ad Council and Amazon are teaming for the latest iteration of the Council's inclusion-promoting campaign, "Love Has No Labels." Read the whole story
From design to SMS, Essence of Email recalls some positive developments in digital marketing. Read the whole story
Lawrence Wine Estates aims to create a new category of wine targeting younger consumers who "don't ascribe to the elitism around fine wine." Read the whole story