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Chicago Launches 'Guerrilla' Marketing Campaign

Chicago is launching a campaign that promote itself as an influential world city. “Created by Chicago ad agency Energy BBDO, the pro bono ‘Chicago Not in Chicago’ campaign touts a long list of homegrown innovations — from the cellphone to the skyscraper — that have changed the world, but with little credit given to the city of origin,” per the Chicago Tribune.  “The campaign will live on a new website featuring quirky videos that the city hopes will be widely shared on social media.”

Read the whole story at Chicago Tribune »

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