Top of The News
by Todd Wasserman
The start of the Olympics may come as a surprise to some, because the advertising buildup to the games has been so muted. Read the whole story
ECOMMERCE
by Sarah Mahoney
In a week with tech companies posting dismal financial results, Amazon's fourth-quarter results gave observers plenty to cheer about. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Automotive sector leaders reveal a radically widening gap between customer expectations and brand delivery, per Brand Keys' Robert Passikoff. Read the whole story
SPIRITS
by Les Luchter
Campari is among liquor brands using in-app ads that get consumers to add items to their shopping lists, according to an analysis by the … Read the whole story
TRAVEL
by Tanya Gazdik
This is also the first ad Expedia Group's vacation rental brand has created with its new agency partner Wieden+Kennedy. Read the whole story
COMMENTARY
by Steve Ellwanger
Protein powders and shakes are among the top choices for all except older baby boomers and seniors --- a trend-in-the-making for several years. Read the whole story
by Steve McClellan
That's among the findings in a new benchmark study from the organization's new business arm, The Ad Council Research Institute. Read the whole story
by Ray Schultz
Jewelry produces the highest engagement rates, and health & wellness have the lowest, flexEngage reports. Read the whole story
by Wendy Davis
The House of Representatives on Friday passed a bill that would require online marketplaces to proactively police their platforms for counterfeits in order to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
First-party data will be essential as third-party cookies disappear, and firms will need a multichannel approach, Act-On Software says. Read the whole story