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No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the ad biz. Read the whole story
HEALTHAlways has benefited greatly from the launch of FlexFoam technology, leading to the brand's "strongest claim ever -- up to zero leaks and zero … Read the whole story
BEVERAGESScanning a bottle or can of Coke Starlight affords access to a "private concert" featuring American singer/songwriter Ava Max. Read the whole story
FOODCampbell Soup has extended its Goldfish crackers line with Goldfish Mega Bites, a bigger, cheesier reboot of the original Goldfish. Read the whole story
Triggered efforts work better across channels, while cross-channel campaigns in general yield a 68% higher click rate and personalized recommendations a 58% higher rate, … Read the whole story
COMMENTARYAgencies, meanwhile, are brushing up on "advertising solutions." Read the whole story
- COMMENTARY
Only a third say their data allows them to make effective decisions on marketing spend, Act-One and Ascend2 report. Read the whole story
- COMMENTARY
T-Mobile shouldn't boast in ads that it offers the "most reliable" 5G network, an appellate panel of the ad industry's self-regulatory program has ruled. Read the whole story
