Crowdsourcing may be a standard marketing ploy -- but it's no silver bullet. Read the whole story
Suit alleges that McDonald's fabricated safety claims "to mislead customers into believing... [the tech firm's] product would cause 'serious human injury' to users." Read the whole story
In a new survey of marketing execs, Brand Keys finds 98% of top marketers say their return-on-investment for marketing spending is a top concern. Read the whole story
St. Patrick's Day and drinking go hand in hand -- even more so if your alcohol brand has the word "Irish" in its name. Read the whole story
Image above: Lululemon's first sneaker. For many women-supported brands and companies, International Women's Day offers a chance to showcase purpose-driven partnerships and fun activations. … Read the whole story
Infiniti is partnering with Waze to allow users to enable women-related waypoints throughout 12 North American cities. Read the whole story
As hungry Ukrainian refugees stream into surrounding counties, World Central Kitchen is bringing help from throughout the restaurant world. with its #ChefsForUkraine efforts. Read the whole story
A Spectrum Mobile ad wrongly denigrated AT&T by accusing the wireless company of misleading customers about the true cost of its service, a self-regulatory … Read the whole story
Tech companies tended to dominate the ranking, with Amazon, Apple, Alphabet and Meta also receiving media coverage for female leadership. Read the whole story
If you checked Putin's playbook for the Ukraine invasion, it would be stale-dated by at least six decades -- and possibly more. Read the whole story
"Google's 'Order Online' button leads to an unauthorized online storefront," the franchisee of six Lime Fresh Mexican Grill restaurants alleges in a lawsuit filed … Read the whole story
SMS marketing also saw a jump in usage from 2021 to 2022, but paid ad use declined, Ascend2 reports. Read the whole story