MediaPost Publications - Marketing Daily 03/17/2022

by Todd Wasserman

Some companies have already plunged into non-binary marketing, like Levi's, which introduced its Unlabeled brand in 2020. Read the whole story

RESTAURANTS
With Schultz As Interim CEO, Starbucks Ramps Up Sustainability Initiatives
by Steve Ellwanger
Company doubles down on use of personal cups, focusing on "contactless" exchanges between customers who provide their own containers and employees who fill them. Read the whole story
AUTOMOTIVE
Infiniti's Jeff Pope Adds Nissan Duties
by Tanya Gazdik
Pope takes over as the company continues its plan to launch 23 new electrified models, including 15 new EVs, by 2030. Read the whole story

CAUSE-RELATED
Nike Teams Up With GenderCool Project For Trans Positivity Campaign
by Sarah Mahoney
'We know that 80% of the population say they've never even met a trans person, and we wanted to change that," says GenderCool co-founder. Read the whole story
AUTOMOTIVE
Kia Partners With Currently For Concierge EV Charging
by Tanya Gazdik
The service is being piloted in Los Angeles, San Francisco and San Jose, and may expand based on demand. Read the whole story
BEVERAGES
White Claw Goes 'Surf'-ing, But Not At The Beach
by Les Luchter
With four new "Surf" flavors, brand doesn't want consumers to think they must visit an ocean beach to enjoy the Surf. Read the whole story
Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
by Joe Mandese
As many as four holding companies are in talks with NewsGuard, which is developing the service. Read the whole story
AllAthlete's Launch Campaign From BAM
by Steve McClellan
The new sports app AllAtlhlete is airing its launch campaign, created by agency The BAM Connection. Read the whole story
COMMENTARY
Email Entanglement: Consumers Love It -- With Conditions
by Ray Schultz, Columnist
Some kinds of targeting turn people off, and many people use tools to protect their privacy, Cheetah Digital reports. Read the whole story