Top of The News
by Todd Wasserman
A study recently made the case that alcohol advertising featuring objectified women encouraged male and some female students to manipulate others for sex. Read the whole story
RETAIL
by Sarah Mahoney
The new campaign underscores T.J. Maxx's goal to be the No. 1 shopping choice of women determined to be their own style gurus. Read the whole story
LIQUOR
by Les Luchter
Alcohol brands have been engaging consumers through personalized creative that offers discounts, contests, cocktail recipes, and exact in-store locations. Read the whole story
AD CAMPAIGN
by Todd Wasserman
In the ad -- which evokes Wes Anderson's 2012 movie "Moonrise Kingdom" -- global Girl Scouts share the news of that camping shop. Read the whole story
TRAVEL
by Tanya Gazdik
Part of the unusual brand partnership includes encouraging "new experiences in new places and spaces in 2022." Read the whole story
COMMENTARY
by Steve Ellwanger
Among the takeaways for CPG brands from the Attest study: Trustworthy nutritional labeling is strongly linked to consumer loyalty. Read the whole story
by Ray Schultz
Older people want to be depicted in ads as vital people who are having fun, Alive Ventures reports. Read the whole story
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It's no coincidence that Apple's products populate scenes in "Ted Lasso" and "The Morning Show" on AppleTV+. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Don't mistake CityRow for a Peloton wannabe. Both companies launched about the same time a decade ago. But CityRow started as a network of … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Emails and texts that talked about these themes scored higher ROI and purchase numbers, Klaviyo reports. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Every depiction of the metaverse looks awful to me. Billed as the place where we're limited only by our imagination, it's executed to prove … Read the whole story