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A study recently made the case that alcohol advertising featuring objectified women encouraged male and some female students to manipulate others for sex. Read the whole story
RETAILThe new campaign underscores T.J. Maxx's goal to be the No. 1 shopping choice of women determined to be their own style gurus. Read the whole story
LIQUORAlcohol brands have been engaging consumers through personalized creative that offers discounts, contests, cocktail recipes, and exact in-store locations. Read the whole story
AD CAMPAIGNIn the ad -- which evokes Wes Anderson's 2012 movie "Moonrise Kingdom" -- global Girl Scouts share the news of that camping shop. Read the whole story
TRAVELPart of the unusual brand partnership includes encouraging "new experiences in new places and spaces in 2022." Read the whole story
COMMENTARYAmong the takeaways for CPG brands from the Attest study: Trustworthy nutritional labeling is strongly linked to consumer loyalty. Read the whole story
Older people want to be depicted in ads as vital people who are having fun, Alive Ventures reports. Read the whole story
It's no coincidence that Apple's products populate scenes in "Ted Lasso" and "The Morning Show" on AppleTV+. Read the whole story
COMMENTARYDon't mistake CityRow for a Peloton wannabe. Both companies launched about the same time a decade ago. But CityRow started as a network of … Read the whole story
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Emails and texts that talked about these themes scored higher ROI and purchase numbers, Klaviyo reports. Read the whole story
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Every depiction of the metaverse looks awful to me. Billed as the place where we're limited only by our imagination, it's executed to prove … Read the whole story
