Top of The News
by Todd Wasserman
"Building a seasoned, hyper-capable direct report team of real leaders, not just managers, is what often separates higher-functioning CMOs from the pack," says Gartner's Chris Ross. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Six more Genesis locations are currently under construction, with an additional 20 in early planning stages. Read the whole story
APPAREL
by Sarah Mahoney
The launch of Lululemon's first shoe may well intensify sales gains, cementing the already close relationship the brand has with active women. Read the whole story
by Todd Wasserman
In this ad, Asics attempts to measure the damage that avoiding exercise does to one's brain. Read the whole story
BEVERAGES
by Steve Ellwanger
"Baywatch" actor David Hasselhoff reprises his 1980s lifeguard role in an effort to save baby sea turtles from plastic waste pollution in global campaign. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
Campaign "Free the Trees" takes aim against deforestation as part of the brand's efforts to save 22,000 trees in 2022. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The Tesla offering is designed for those looking for the experience of a Tesla without the hassles of ownership and the long-term commitment. Read the whole story
by Wendy Davis
A federal judge has granted class-action status to advertisers suing Facebook over allegedly inflated "potential reach" metrics. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Fabletics is out front in email personalization, with Sephora right behind it, Sailthru reports. Here are the top 25 brands. Read the whole story
COMMENTARY
by Jeff Snyder
Ready to become an early adopter? Here's how you can redefine your brand in a new space. Read the whole story