Top of The News
by Todd Wasserman
For example, after 9/11, General Motors ran an ad that asked viewers to "Keep America Rolling," Read the whole story
RETAIL
by Sarah Mahoney
Farfetch, the platform dominating global online luxury sales, calls the deal part of its "pioneering omnichannel strategy to revolutionize integrated luxury retail." Read the whole story
INSURANCE
by Todd Wasserman
Cress previously held the CMO position at PayPal for the past two and a half years. Read the whole story
FOOD
by Steve Ellwanger
Results from the OOH and social media "In A Pickle" campaign prompted McClure's to create a video that's running on digital platforms and television. Read the whole story
BEER
by Les Luchter
Non-Miller "Extremely Light Beer" is used like water, poured on the head of a a bicyclist and a fitness fanatic to cool off. Read the whole story
TECHNOLOGY
by Todd Wasserman
Well, that's pretty much the plot of this Samsung ad from Leo Burnett Israel. Still, there are lots of Samsung products on view. Read the whole story
SPORTS
by Tanya Gazdik
"Teaming up with a young ambassador like Berger allows us to connect with the next generation of like-minded consumers," says John Deere's Mara Downing. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With the Wendyverse, the Queen of Square Burgers is making her first splash in a virtual world. But her question is still the same: … Read the whole story
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by Steve McClellan
Caron Treatment Centers has launched a new creative campaign purporting to show how its tailored approach to addiction treatment is a more successful model … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The biggest challenge is creating an overall strategy, Ascend2 reports. Read the whole story