MediaPost Publications - Marketing Daily 04/15/2022

Top of The News

Usual Suspects -- Like Candy Companies -- Hop Down The 2022 Bunny Trail

by Todd Wasserman

Cadbury has been doing Easter-themed advertising since at least 1994. This year, Cadbury named Annie Rose, an English Doodle from Cincinnati, as its Easter bunny. Read the whole story

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TOBACCO
FDA Denials Pose Roadblocks For Pod-Based Tobacco Vape Brands
by Steve Ellwanger
The FDA's April 8 Marketing Denial Orders for the Fontem Myblu products were the first issued to a major tobacco company. Read the whole story
CONSUMER PACKAGED GOODS
Skullcandy Plus Doritos Equals Tasty Treat For The Ears
by Les Luchter
To mark cannabis celebration day 4/20, when need for munchies at its highest, the two brands offer earbuds that look like Nachos cheese chips. Read the whole story

Staples Signs Off On '90s Nostalgia
by Todd Wasserman
The spot features a woman asking to get a banner printed because "I saw the sign." Prompt the 1992 song of the same name. Read the whole story
Most Brands Are Turning To Zero-Party Data, Study Finds
by Ray Schultz
But many don't know how to effectively use it, Forrester reports. Read the whole story
Google Hit With Antitrust Lawsuit Over Mapping Services
by Wendy Davis
"Google uses its market dominance to improperly tie together its products and lock users into the Google ecosystem," businesses allege in a new complaint. Read the whole story
COMMENTARY
Winning in Physical and Digital Retail With the Power of Data
by Allysun Lundy, Op-Ed Contributor
Data only works when you put it to work, but once you do, it can unlock so many opportunities to enhance a shopping experience, … Read the whole story
COMMENTARY
Agency Touchstones: Ad Shops Did Well in 2021, And Email Played A Part
by Ray Schultz, Columnist
Email marketing is one of the top metrics being measured by both agencies and freelance creatives, judging by two new global studies released on … Read the whole story