Top of The News
by Todd Wasserman
In 2008, "People lost jobs and inflation was high." Now we have inflation, but "pretty low" unemployment and definite wage growth, says IRI's Krishnakumar. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
First begun as D2C brand in 2019, Zevo soon moved to B&M, "awakening a sleepy category that about half of U.S. households opt-out of." Read the whole story
RETAIL
by Sarah Mahoney
Company is largest rural lifestyle retailer in the U.S., supporting its country mission with ads full of happy farm animals. Read the whole story
by Todd Wasserman
Video for Porsche 911 Sport Classic recalls a time when people used to play vinyl records and watch home movies shot on actual film. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Since the program kicked off in 2019, Audi has contributed more than $3 million to support MLS club academies and players. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
VW has "a unique understanding and pride in what it means to be German-American," VW's Scott Keogh says Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Connecticut could soon become the fifth state to give consumers the right to reject online ad targeting. Read the whole story
by Tony Silber
Shoppers can purchase more than 250 products from 35 brands in categories including fashion, wellness, beauty and home. Read the whole story
by Steve McClellan
Corona is out with a new campaign for its Corona Refresca malt beverage product called Let Flavor Reign. The work is from Walton Isaacson. … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketing teams are successful at Agile Marketing, but only 29% are very successful, Ascend2 reports. Read the whole story