Top of The News
by Todd Wasserman, Staff Writer
The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies. Read the whole story
BEAUTY
by Sarah Mahoney
Lauder reported 10% jump in sales for the quarter, while L'Oreal also tracked banner results, with a 13.5% increase in comparable sales. Read the whole story
SPONSORSHIP
by Les Luchter
Many, many brands are connected to the horse race, from liquor companies to BMW & FTD. Old Forester sponsors complementary turtle race. Read the whole story
RETAIL
by Todd Wasserman
A sidewalk encounter has Davidson strutting around in what everybody -- even a hidden parrot -- agrees is a "Cool shirt!" Read the whole story
BEVERAGES
by Steve Ellwanger
Propel hopes to engage with more than 100,000 people during fitness tours scheduled for Baltimore, Detroit, Houston and Los Angeles. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The Hyundai NFT applies the "reveal" method, showing a placeholder image first, and then revealing the actual individual NFT images later. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Chipotle is spicing up its menu, testing a new Garlic Guajillo Steak -- and waiving delivery fees to celebrate Cinco de Mayo. Read the whole story
by Ray Schultz
Ulta Beauty has drawn harsh feedback for the email, since the fashion designer and founder of the Kate Spade brand hanged herself in 2018. Read the whole story
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by Ray Schultz
A study by ActiveCampaign finds 49% of consumers surveyed have responded to a brand email only to receive a bounce-back from a no-reply email … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
One of the classic maxims of direct marketing was that new movers are the best prospects for almost anything. Read the whole story