Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away. Read the whole story
A-B's first state-specific ad campaign centers on Texas, since one in every seven Bud Lights sold is sold in the Lone Star State. Read the whole story
Parent company Coty says Queen Latifah will be the face of a still-unannounced CoverGirl collection, and has signed a multiyear partnership. Read the whole story
Brand plans to do popup events with Hart in the parking lots during the comedian's Reality Check Tour, notes Beyond Meat chief brand officer. Read the whole story
The automaker joins Ford, Toyota, General Motors and Tesla, which are all working on fully autonomous vehicle technology. Read the whole story
In an Instagram video, actress Stephanie Beatriz ("Encanto," "Brooklyn Nine-Nine") announces her partnership with the campaign "Spotlight Dorado." Read the whole story
In fact, this spot shows instructors aiming to motivate everybody from football players to medieval peasants. Read the whole story
Shake Shack is adding Maker's Mark bourbon to some of its burgers, and beefing up drive-though and kiosk development. Read the whole story
What will the essence of childhood remembrance be for those born today? They will leave a huge digital dust trail. Read the whole story
S&P Global, purveyor of corporate credit ratings and other financial information and related analytics, has launched what it is calling its first international and … Read the whole story
Most say their consumer experience is more important than a brand's products and services. B2C and B2B customers now expect brands to earn their … Read the whole story