• by Steve McClellan , May 10, 2022

S&P Global, purveyor of corporate credit ratings and other financial information and related analytics, has launched what it is calling its first international and integrated marketing campaign. 

The new effort was created with agency Joan Creative.   

The campaign is called “Seek & Prosper,” which purports to show how curiosity and an open mind can create a path to a more equitable, sustainable future and how S&P Global’s services allow customers to work smarter, better and faster. 

The campaign includes a film shot underwater that follows diver exploring the ocean. The voiceover encourages people to go beyond the surface and dive deep, questioning everything. It encourages people to go deeper and see things differently so they can make decisions that will allow them to flourish.

The film can be seen here.