Top of The News
by Todd Wasserman, Staff Writer
Which marketing changes from the last two-and-a half years are likely to stick around? Read the whole story
by Todd Wasserman
Lee plays Mars Blackmon, a character invented for "She's Gotta Have It," who starred in 1980s Nike ads with Michael Jordan. Read the whole story
QSR
by Steve Ellwanger
KFC, number two on the list, "appears to be punching above its weight on social video," notes a recent report. Read the whole story
TECHNOLOGY
by Les Luchter
Arnett plays an anthromorphized version of a legacy commerce platform (think Salesforce, Oracle or Adobe), who pooh-poohs current ecommerce tools. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Igloo designed the cooler with custom graphics showcasing the Jeep seven-slot grille, Jeep brand mark and adventure-inspired stickers. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
"Our unique business model isn't unique any longer," says Glenn Pajarito, Casper's vice president of brand and creative. Read the whole story
by Fern Siegel
Younger customers represented about 60% of new American Express consumer accounts acquired globally in 2021. Read the whole story
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by Steve McClellan
Serta Simmons is out with a new campaign from Badger Agency called “Sleep First Class,” that positions the company’s line of beds as providing … Read the whole story
by Richard Whitman, Columnist
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 18% of firms say their customer experience is excellent, but 54% feel it is above average, Pedowitz Group and Ascend2 report. Read the whole story