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Such ads can work, but only under certain circumstances, according to a recent study. Read the whole story
RETAILHurt by rising expenses, Walmart's operating income dropped 22.7% to $5.3 billion, compared with $6.9 billion in the year-ago period. Read the whole story
AIRLINESIn latest ad, everybody's in a good mood when they're around a United plane -- even the captain, laughing in the cockpit. Read the whole story
OTCGenexa's two acetaminophen products don't contain artificial inactive ingredients like dyes and synthetic fillers. Read the whole story
RESTAURANTSGrubhub blanketed New York City with OOH placements encouraging people not to skip lunch as they adjust to new work habits. Read the whole story
RESEARCHMassachusetts offers higher wages for a marketing manager -- $183,200 on average -- and provides the largest number of marketing job openings. Read the whole story
COMMENTARYNoodles & Company is repositioning itself, extending warmer welcome to guests and job applicants. And a besotted diner just won't go home. Read the whole story
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QSR. Almost all shoppers choose digital as the starting point. Read the whole story
- COMMENTARY
Introducing science into the marketing process may be like having Bill Nye the Science Guy teach you about quantum physics during Saturday cuddle time. Read the whole story
Fewer small businesses have monthly email budgets of $100-$500, UpCity reports. Read the whole story
COMMENTARYBrands should focus on behavior and conversions, says Breinify CEO Diane Keng. Read the whole story
